Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of the browser.

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

The narrative that lionized The Trade Desk as an untouchable titan of ad tech is shifting after the DSP missed its Q4 revenue guidance.

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...