Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s ...

Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

So what about high-value B2B products? We know that a B2B purchase is more complex than a B2C one. The time-to-purchase tends to be much slower and there are usually multiple decision-makers involved.

In addition to our US league tables, we are also including industry commentary from thought leaders on topics such as authenticity, sales-marketing alignment and brand investment. Plus, marketers will ...

Our 2025 edition of our report is back and as always, we’re here to break down the biggest and best agencies in B2B marketing. Let’s face it; it’s been a tough year due to budget cuts and the pressure ...

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies ...

As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and ...

Data can be a true goldmine when used effectively. Rather than using it as a tool to leverage, you should view data-driven marketing as a strategy. So why is it important? In short, data drives ROI.