Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

The start of a new year often sparks thoughts about the future and what it might bring. It’s also a time of intense preparation: crafting budget plans, scheduling campaigns, and strategizing for ...