Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

Lenny is the CEO and Founder of GoKart as well as Brown Boots, bringing over a decade of expertise in app monetization, affiliate marketing, and direct advertiser partnerships. He has built a ...

Alper is a full stack app growth consultant and the Head of Performance Marketing at a stealth-mode startup. With over 13 years in the mobile industry, he has collaborated with more than 60 companies ...

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new ...

Nearly 9 out of 10 US households own a Smart TV, allowing access to a wide variety of streaming content and services. Not surprisingly, Connected TV (CTV) advertising is gaining remarkable momentum ...

The biggest names in the app industry are gearing up for App Promotion Summit London 2025, taking place on April 24th at The Brewery. This year's APS ...

Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media ...

With over 10 years of experience in marketing, Crystal has led initiatives in animation film, football media, and the app and tech industries. For the past five years, she has served as the Marketing ...

Melanya has dedicated her career to helping game developers and publishers embrace a data-driven culture, enabling smarter decisions and delivering impactful results. In addition, she is a Women in ...