Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase ...

Eugene is a customer-obsessed product leader driving omnichannel experiences across retail and digital, with an app-first mindset. With over a decade of experience scaling products at companies like ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

In this guide, we will explore the top Apple Search Ads platforms and highlight the prime benefits of working with them. We’ll delve into the unique features that make these platforms indispensable ...

In-app advertising, IAA for short, plays a significant role in the mobile app ecosystem as one of the most common methods for app monetization, and it serves as a powerful tool for user acquisition ...

Who are app investors? App investors are individuals or groups of individuals with the financial resources to support app development, scale, and innovation. App investors come in a variety of guises.

Mobile game user acquisition platforms – features and best practices The best mobile user acquisition platforms will be able to effectively promote your game and help you reach new audiences. That ...

Consumables: Extra lives or in-app currency like tokens are examples of consumables with an expiry point or one-time usage. Non-consumables: These are in-game purchases that often help to unlock new ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

TikTok is projected to have 79.6 million users in the USA in 2022, which may climb to 88.7 million in 2024 In the UK, TikTok is set to reach 10 million users in 2021 TikTok grew children’s social ...

The ever-evolving mobile CRM platform allows app owners to make task flows run smoothly, streamline your sales pipeline efficiently, and, as the name suggests, to manage customer relationships.