Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory ...

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...

Articles written by Kavita G Rao ...

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, ...