The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to ...

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional ...

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact. This week’s PR Roundup ...

How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's ...

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.