What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 era.

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message ...

In 2006, Talbots—then a well-established purveyor of classic American womenswear—announced its $517 million acquisition of J.Jill, a brand known for its relaxed, unstructured, and subtly ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

This article was originally published in 2024 and was last updated June 28, 2025. Tension: Retail leaders know they need AI, yet the technology still feels abstract and risky on the sales floor ...