Pinterest has announced an agreement to acquire tvScientific, in a deal that marks a significant expansion of its advertising ...

Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2025 ...

Outcomes, properly defined, mean driving real-world business impact, not proxy metrics which often work against actual ...

Tencent Holdings has withdrawn from Paramount Skydance Corp’s pursuit of Warner Bros Discovery, stepping back from its ...

Britons’ digital consumption continues to accelerate, with new Ofcom figures showing YouTube remains the dominant attention ...

Commercial opportunities don’t get bigger than this. Even audiences who aren’t interested in the World Cup will be defined, ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

Adelaide, the leader in measurement and optimisation of attention metrics, announces the selection of GDB as its preferred ...

Purchase intent: The campaign was commercially successful, with intent to purchase increasing 23 points to reach 41% among ...

Shinka is currently pursuing SOC 2 Type II certification, which will demonstrate the effectiveness of security controls over ...

In today’s Digest, we cover Paramount’s late bid for Warner, Meta securing a series of AI content deals, and China’s ...

In today’s Digest, we cover Paramount’s late bid for Warner; Meta securing a series of AI content deals, and China’s ...