Welcome to the eighth annual INMA Media Subscription Summit Week in Amsterdam, the city of explorers and innovators. Just as the iconic Dutch windmills harnessed wind power to drive the revolution in ...

Advertising Sales and Retention: Anno 2020, Mediahuis is competing with big, international mediaplayers. In this fast-paced advertising market, Mediahuis is always looking for innovative ways to ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

Gordon Borrell, CEO of Borrell Associates Inc., summed up the theme of the 2012 Local Online Advertising Conference within the first five minutes: “The old method of doing business doesn’t really hold ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

BBC News launched a digital paywall and subscription model for U.S. readers. Why? It’s the biggest paid online news market in ...

Here are three lessons journalists can learn from content creators regarding trust, audience engagement, and storytelling.

The recent Cannes 2025 event in France had many lessons for news companies — from infrastructure improvements with AI, to ...

As the tour concludes, the tour leads will reflect on the insights, experiences, and lessons from the past two days. This wrap-up is an invaluable and insightful opportunity to exchange perspectives, ...

The 9th Annual INMA News Media Subscription Summit comes at a pivotal moment: when the traditional funnel must be reimagined for an era shaped by artificial intelligence, the creator economy, and ...

The average proportion of consumers who have paid or used paid online news increased to 18% in 2025. Here are a few reasons ...