From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...

Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.