Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Scrunch AI is a platform that empowers businesses to understand and optimize their presence in AI search. The platform offers a wide range of tools to evaluate competitive positioning, identify ...

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...