DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...