Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies. That's according to a survey conducted by Madison Logic and The Harris Poll of 300 marketing ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you ...

In today's complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for ...

Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...