In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Nearly one-fourth of employees say they now use AI daily for creating workplace emails, according to recent research from ZeroBounce. The report was based on data from a survey of 750 employees and ...

OpenAI's Sora and Meta's Vibes gave the world its first real glimpse of what a "synthetic scroll" might look like: feeds filled with machine-made, perfectly personalized video content. The reaction ...

Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Even the most attractively designed website in the world couldn't lure people into browsing and buying if those people can't find their way around the site's products or content. Poorly organized ...

In today's business environment, budgets are tight, resources are limited, and organizations are forced to cut corners. The directive is to economize in order to increase profitability or just to ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...