Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as ...

Discover how businesses can use AI to enhance customer experience, reduce friction, and create a seamless, data-driven CX foundation that drives loyalty, efficiency, and sustainable growth.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too ...

Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to performance-driven campaigns that connect intelligence, personalization, and measurable ...

Half of business leaders expect AI to replace traditional search engines for lead generation within five years. That's according to a survey conducted by Adobe of 503 business leaders in a wide range ...

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

A recent B2B marketing study by B2B International paints an interesting picture of the current marketing challenges US businesses are encountering, the strategies they are employing, and what they ...