Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms, according to ...

"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to Edison Research. "Crime Junkie" ranked second; "The ...

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...

Which traits and creative approaches do popular TikToks have in common? To find out, SEMRush analyzed 300 trending videos on the social platform for 19 characteristics such as primary emotion, topic, ...

Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

One of the best ways to beat your rivals is to look at what they're doing and improve on it. It's not always easy to figure out what your competitors are up to, though. Where do you begin your search?

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Which professional sports teams globally are the most successful on social media platforms? To find out, The Grueling Truth looked at the follower counts and engagement rates (ERs) for major sports ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

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Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...