AI-generated summaries on search pages are keeping users from clicking websites, leading to clear drops in organic traffic.

AI companies in the US and China are adding shopping tools to their chat apps, hoping to turn them into all-in-one services.

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Retailers are adopting generative AI for clearer stock insight and smoother tasks, but solid data foundations will shape the ...

Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators ...

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core ...

Card-not-present (CNP) fraud makes up the majority of card-related financial crime, but can be combatted by MFA.

Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help ...

We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing insightful articles enhances your credibility, increases brand recognition and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. In the emerging world of influencer marketing women tend to ...