Colgate-Palmolive has been taking a “full funnel mindset” approach to retail media by restructuring its marketing teams and ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

Sky Sports is focused on bringing new audiences into the fold through its marketing efforts, says marketing director Dave ...

Brands and their CMOs are under perpetual pressure to do more with less. To make matters worse, some senior marketers are being cut from teams and not replaced, according to Marketing Week’s exclusive ...

Katherine Paterson will take on the marketing director role next month, more than a decade after she left the brand.

Marketers are taking on more work with less budget and no increase in pay, reveals our Career & Salary Survey 2025.

The relaunch of Never Knowingly Undersold contributed to a 6-point increase in the brand’s net promoter score and better ...

While there’s no silver bullet, progressive businesses are setting out a roadmap to tackle the industry’s lack of ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Marketing Week’s exclusive 2025 Career & Salary Survey has uncovered an ethnicity pay gap for full-time workers of 13.3%, up ...

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...