Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

McDonald’s UK business needs to step up its marketing execution as it faces an “under pressure” consumer and stiff competition on value, says its global CEO. Chief executive Chris Kempczinski outlined ...

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...