Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...

Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and ...

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.