During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

Unilever has acquired American men’s personal care brand Dr Squatch for an undisclosed sum, as the FMCG giant looks to strengthen its premium portfolio and capture market share. Founded in 2013, Dr ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand.

Meal kit provider Gousto wants to “compete directly with the supermarkets” as it eyes growth after focusing more recently on ...

CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s ...