In its See Your Risks campaign, Bayer takes aim at denial among millennials and Gen Xers when it comes to heart disease. To ...

More than 60,000 people in the U.S. bleed to death every year from traumatic events like car crashes or gunshot wounds, or ...

Patel will bring his considerable experience in point-of-care marketing to the chief growth officer role at Doceree.

Mucinex knocked Vicks off the top spot for monthly TV ad impressions as pharma brands generated significant coverage from ...

The Navigating HIV video series aims to role model what open and honest conversations between patients and HCPs can look like.

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Public health practitioners warn such outbreaks will become more common because of scores of laws around the U.S. that ...

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

Controlling this virus has become more challenging, precisely because it’s so entrenched in the global environment.

More than 80 domestic cats, among many other types of mammals, have been confirmed to have had bird flu since 2022.

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

The pharma giant hosted its ninth annual Blue Jacket Fashion Show in collaboration with designer Frederick Anderson in New ...