On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

ข้อมูลและการวัดผลที่ครอบคลุมของ Nielsen กำลังขับเคลื่อนอนาคตของสื่อ สำรวจภูมิทัศน์ของทีวีอย่างแม่นยำ ตรวจสอบพฤติกรรมการรับ ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The Indian Premier League brings billions of impressions and millions in ad spend.

Nielsen will now measure both Lionsgate’s FAST channel MovieSphere and MovieSphere Gold, the first contemporary all-movie ...

Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and audience targeting decisions.

Hallmark posted the largest increase in watch-time in October as viewership surged 11% compared to September. Hallmark’s ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

El panorama publicitario de la India está más fragmentado -y a la vez es más crítico- que nunca. Miles de millones ...

"Gli inserzionisti spendono milioni di dollari e hanno bisogno di questo tipo di dati trasparenti, di terze parti e convalidati. L'Indian Premier League porta miliardi di impressioni e milioni di ...

As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...

Erfahren Sie, was Nielsen-Quoten sind, wie sie berechnet werden und wie sie Ihnen dabei helfen können, fundierte Entscheidungen über Marketing und Zielgruppenansprache zu treffen.