The tenth entry in the "If you were a consultant who had Tim Cook's ear" series.

From "iPhone 17 Far Outpaces iPhone 16 Sales in China and US During First 10 Days of Availability" posted Monday.

The clips that caught my eye. More as they come in.

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

From "Apple’s biggest iPhone overhaul in years ignites upgrade frenzy" ($) posted Sunday by the Financial Times.

From "Apple’s iPhone Air sells out in China after CEO Tim Cook’s visit" posted Friday by the South China Morning Post.

"The outlook hike was striking given Taiwan’s biggest company last raised its guidance just three months ago, igniting a ...

From "iPhone Launch Season Marks Prime Time for Carriers to Win Over New Subs" posted Tuesday.

Like AI Search Effort to Leave for Meta" posted Wednesday by Bloomberg.

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), ...

From a note to Evercore clients that landed on my desktop Wednesday.

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.] ...