LA Galaxy has signed a multi-year sleeve sponsorship with Royal Bank of Canada (RBC) and its Los Angeles-based subsidiary ...
DAZN has struck its first sub-licensing deal for the 2025 Fifa Club World Cup with TelevisaUnivision, as part of a planned ...
After a stellar auction that valued the eight Hundred teams at over $1bn, the ECB wants English cricket to be more global, ...
Tether has today (Friday) bought a minority stake in Juventus FC, in what represents a landmark moment with a cryptocurrency ...
Smartech has been announced as the title sponsor of Super Rugby Pacific in Australia as part of a deal that also covers the ...
YouTube TV and Paramount have agreed to a last-minute extension on licensing negotiations, which prevents Paramount channels from being taken off the platform. The licence agreement between ...
The International Biathlon Union (IBU) has no plans to commercialise its betting rights at this stage after analysis ...
The National Hockey League has continued its renewed commitment to national team matches, with the World Cup of Hockey set to ...
The Renault-owned Alpine team is close to announcing sponsorships with MSC Cruises and American oil and lubricants brand ...
Sports sponsorship deals featuring online betting and casino platform Stake.com have been thrown into question after the ...
Macron has strengthened its investment in cricket with a five-year deal to manufacture kits for Cricket South Africa (CSA), ...
Telekom Srbija and United Group have called time on their years-long battle for sports rights supremacy, agreeing a deal ...