Discover how these five brands created high-impact summer campaigns using Storyly, with real examples of shoppable Stories ...

Commerce marketers. For you, summer might be a slower season. Or it could be a busy stretch with a narrow window to drive ...

Dissonance-reducing buying behavior Making a high-involvement purchase, such as buying a new home or car, make the customer feel nervous and uncertain about their purchase. This is when ...

The Journey of Video Advertising Marketers have been using video ads for a long period now. So, here is a brief overview of the evolution of video advertisement through the years. The first-ever video ...

Understanding Personalization in eCommerce Personalization in eCommerce is a strategy where businesses tailor their offerings and communications to individual customers based on their preferences, ...

App engagement is the level of interaction and involvement users have with a mobile application. It measures how frequently and actively users open, use, and interact with the app’s features. High app ...

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ...

Discover the power of gamification! In this article, we'll explore the best gamification practices that can skyrocket user engagement, making even the most mundane tasks enjoyable and rewarding.

Top 20 Mother’s Day Statistics As we prepare to celebrate this special day, it's essential to reflect on the trends, behaviors, and sentiments that define Mother's Day in the modern era. From ...

Discover how AI enhances content marketing by streamlining workflows, personalizing experiences, and boosting campaign performance.

What is Visual Engagement? Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This ...

20 Ecommerce Personalization Tactics That Work Ecommerce personalization tactics are essential for increasing engagement, conversion rates, and customer loyalty. Here are 20 effective tactics that ...