David Bain wrote last year in The Drum that the ad industry is no longer willing to pay for the experience of over-50s. Now, ...

Love him or hate him, Donald Trump understands that there’s a new media playbook for earning attention and trust and ...

Google’s move to enable IP-based tracking for CTV targeting marks a significant shift for the company, and for digital ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

It’s Super Bowl Sunday – and the most anticipated advertising event of the year – on February 9. Which ads will capture the ...

The brewing giant’s CMO topped the combined public and expert jury vote to take the annual award for great marketing ...

Numbers and algorithms increasingly drive marketing. But, says Jessica Risberg of Plan.Net Nordics (part of Serviceplan Group ...

As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest acquisition.

With the big game fast approaching on Sunday, February 9, we asked some of the world’s top chief creative officers from VML, FCB Global, Innocean and more which spot from years past is still a winning ...

Other scenarios include overthinking messages from your boss in the series of spots that were made in-house and produced by Iconoclast.

In this week's My Creative Career the Finnish photographer who has worked on campaigns for the likes of Chanel and Apple, speaks about how her background has given her a unique perspective, and why ...

Stella Artois has made a return to the Super Bowl with a campaign starring new global ambassador David Beckham alongside Matt ...