As anticipation builds for the start of March Madness, adidas debuted a new film that positions competition as a positive ...

IOC Members meeting at the 144th Session in Greece, today celebrated the achievements of Olympic Agenda. In a series of ...

The new GEL-NIMBUS™ 27 shoes designed by ASICS athlete Eilish McColgan are a tribute to her resilience and Scottish heritage.

The reforms of Olympic Agenda have created a solid long-term financial base for the International Olympic Committee (IOC), ...

Kia EV3 recognized in World Car Design of the Year, World Electric Vehicle and World Car of the Year categories for 2025 ...

Reebok, the irreverent sports culture brand, and Walker Wear, the renowned streetwear brand rooted in hip-hop culture, ...

Most FIS disciplines involve either racing against the clock or posting the best individual score. There are exceptions, though, with Ski Cross, Snowboard Cross, and ...

Executive Board (EB) today approved the Anti-Doping Rules applicable to the Olympic Winter Games Milano Cortina 2026 and the Youth ...

Among the success stories of the Trondheim 2025 Nordic World Ski Championships (WSC) was the addition of a second individual women’s Nordic Combined event. Women’s Nordic ...

The FIS Nordic World Ski Championships Trondheim 2025 certainly delivered in terms of action, and that was reflected in huge ...

Kia receives four 2025 iF Design Awards across multiple categories Kia EV3 praised for its innovative vehicle design Kia CES ...

Executive Board has announced its recommendation to include boxing in the Olympic Games LA28, pending approval from the IOC ...