WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...
In light of YouTube’s growing presence in the podcast space, Spotify is eager to position itself as more than just an audio platform. As outlined in WARC Media’s latest Platform Insights report, ...
The Internet has become widely adopted as a medium for health promotion and information (Fox and Jones, 2009). For consumers to take advantage of it in this capacity, they must have a core set of ...
The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors ...
Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...
The latest AA/WARC survey data shows that UK ad spend increased 9.7% during Q3 2024, to a total of £10.6bn. When viewed at a category level, Nielsen data shows that only two major sectors increased ...
When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...
Part of the Marketer's Toolkit 2024, this report dives deeper into the survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans. Marketers are ...
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Analyses the results of a global WARC survey of senior strategists.
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