Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Yumoş, Tukey’s iconic fabric softener brand since the 80s lost its resonance and changed its brand strategy in 2020. Based on the target audience needs from the category, Yumoş turned itself into a ...

For people to defend Jews, they first need to realize Jews need defending. The FCAS campaign objective was to spread awareness of antisemitism, beyond the Jewish community, and gain support from ...

Dutchie, a dairy product brand, improved its yoghurt sales amongst Gen Z consumers in Thailand by focusing on how yoghurt improves gut health and complements the absorption of trending functional ...