The world’s best companies and campaigns for media, according to the WARC Media 100. This year’s Media 100 rankings underlined the power of distinctive assets to create a recognizable ‘through line’ ...

Nosotras Women Connecting, an NGO promoting women's rights in Costa Rica, convinced congressmembers to pass a menstrual justice bill using public media and PR stunts, social media, and a WhatsApp ...

LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market.

Anzen Health, a medical technology brand, launched the 855-HOW-TO-QUIT helpline to support individuals struggling with opioid addiction in the United States by providing immediate assistance when they ...

Personal care brand Dove and sportswear brand Nike launched the Body Confident Sport program to combat the low body confidence that causes 45% of girls to drop out of sports, aiming to empower them ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

BMW, the automotive brand, launched its electric vehicle (EV) range in the UAE by creatively utilising Google Maps to enhance visibility and drive test drives without traditional advertising costs.

Animal Alerts, an innovative earthquake warning system powered by pet health data, aims to provide timely alerts to residents in Lima, Peru, a region prone to seismic activity.

Yumoş, Tukey’s iconic fabric softener brand since the 80s lost its resonance and changed its brand strategy in 2020. Based on the target audience needs from the category, Yumoş turned itself into a ...

Dove, a personal care brand, collaborated with influential, authentic creators to promote self-acceptance, encourage everyone to embrace natural beauty, and raise awareness of the harmful effects of ...

We’ve all heard of Millennials and Gen Z. But have you come across kidults yet? For those not in the know, the term refers to adults who have a strong interest in toys, games, and entertainment that ...

For people to defend Jews, they first need to realize Jews need defending. The FCAS campaign objective was to spread awareness of antisemitism, beyond the Jewish community, and gain support from ...