The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...

Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as ...

Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.

Apple aimed to foster empathy and connection through its heartfelt holiday campaign, "Fuzzy Feelings," released globally just before Thanksgiving. See more ...

Hours after the US president announced 25% tariffs on products coming from Mexico and Canada, his commerce secretary was already suggesting there would “probably” be a deal to reduce them – it’s a ...

Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...

The separation of brand and performance advertising has led to siloed thinking, short-termism and declining returns. Pursuing an integrated approach to these activities – covering strategy, media, ...

Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...

New Zealand is one of the most under-insured countries in the world for life insurance. To tackle this, we partnered up with NZ's most popular 'murder mystery' TV show – The Brokenwood Mysteries. In a ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

In light of the US election result, previously cautious marketers are re-considering their ‘podcast safety’ approach – in particular in advertising against right-wing content to reach younger male ...

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history ...