YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

Live commerce, driven by human connection and interaction, offers a blend of entertainment and immediacy, transforming the traditional online shopping experience.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. Long the ...

With news that the European Union’s approval of the deal has cleared the final regulatory hurdle to the creation of the world’s largest agency group by revenue, this week sees a deeply changed agency ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

This WARC Guide provides a summary of new thinking and best practice on closing the brand and customer experience gap. Break down internal silos to ensure your brand's promise is consistently ...