This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

China's pet market size has exceeded 200 billion yuan, but growth has significantly slowed – and the difference for brands seeking opportunity will be in offering a premium choice for people’s ...

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

While the process of brand building is often approached in mechanistic ways, thinking in terms of adaptive cycles, as often seen in the natural world, could be highly beneficial. The process of ...

There are moves afoot to bring back the 4Ps. The attempt is well meant. It stems from the belief that (quite rightly) Marketing has become too focused on Promotion and short-term sales. The idea is ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.