Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

This is the silliest thing I’ve ever witnessed. It’s very bizarre. It’s just one big joke,” the creator of the trend told The ...

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

A series of videos posted by musician Sophia James has since sparked into a viral TikTok moment that sees users claim their ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

James, the musician behind the "Group 7" meme, released a seven-song album in 2024 titled "Clockwork," and has released a number of singles and EP's over the past several years, her first EP being ...

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

Group 7 has become a viral TikTok trend that began as a music promo by singer Sophia James. Its playful absurdity has brought ...

Group 7’ is a viral TikTok trend started by musician Sophia James, whose seventh video in a series testing the algorithm ...

The latest “group 7” trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...