I n the midst of the baffling Luka Doncic trade that left a team and fanbase completely devastated, The Athletic has ranked ...

But for more than 50 years, American consumers could count on Southwest Airlines letting them check bags for free.

Southwest Airlines is starting to make people pay for checked bags on flights, and it took the occasion to mock the mavericks ...

The airline said that some categories of passengers will still be able to carry baggage for free. Southwest will continue to ...

Southwest Airlines recently took to social media to poke fun at the Mavericks, cleverly intertwining the basketball tragedy with their new baggage policy announcement. This seemingly innocent joke has ...

The Luka Doncic trade happened over one month ago, but it continues to be a major story around the country. This week, Southwest Airlines became the latest organization to reference the trade in their ...

The Los Angeles Lakes pulled off the biggest and possibly the most significant trade in early February, trading for international superstar Luka Dončić. It was ...

Southwest Airlines is trying to recover from the bad PR they just generated by pointing to an instance of worse PR. The ...

Southwest Airlines trolled the Dallas Mavericks about trading Luka Doncic to the Los Angeles Lakers in an Instagram post.

Southwest Airlines faced backlash after joking about Luka Doncic while announcing the end of its "Bags Fly Free" policy.

Approval of Southwest Airlines has cratered this week after the Dallas-based company reversed a long-time policy to begin ...

Southwest Airlines attempted to overcome its own PR crisis by shifting the attention to the incompetence of the Dallas ...