A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

On Friday morning, Lake Ridge (Texas) five-star offensive tackle Felix Ojo chose Texas Tech over fellow finalist Texas and ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Following a massive weekend on the recruiting trail, Texas Tech now holds the top-ranked recruiting class in the Big 12, ...