Iona Everson from PMGroup speaks to Amar Urhekar, CEO of Avalere Health, about his professional journey within healthcare marketing and his commitment to building unconventional solutions that reach patients where they are

December 6, 2024 | Genesis Research Group| To better understand how MFPs might impact payer utilization management strategies, rebate negotiations, and business approaches, Genesis Research Group employed their RPR stakeholder engagement platform …

Iona Everson from PMGroup spoke to John Forni, Country Medical Director at Sanofi UK & Ireland, about the escalating challenges of treating chronic obstructive pulmonary disease (COPD) in the UK and how the government, NHS and industry can work together to tackle this

How AI and digital innovations can help agencies and pharma support HCPs in the fight against COVID-19 - PME Supplement August 2020. As the realities of COVID-19 hit and lockdown restrictions came into force around the world, agencies and pharma suddenly found themselves embracing AI and digital innovations at an accelerated rate.

Susanne Bobadilla from VML Health, joined by a team of 15 medical, digital strategists and client engagement experts from across the company, looks at the top trends coming out of ESMO 2024 and what they mean for the future of cancer care

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6 小时之前 · For those of us who have called the pharmaceutical industry ‘home’ for a decade or more, it’s clear the environment has shifted dramatically. What was once a familiar landscape now demands constant reassessment. The way we operate, innovate and engage with the world is evolving – and for ...

The healthcare sector is inherently complex, requiring the integration of diverse expertise, resources and perspectives. Collaboration in this space is not simply about pooling resources – it’s about aligning goals and harnessing complementary strengths to achieve outcomes that no single entity could deliver alone.

DESIGN AND PRODUCTION. Hina Mistry – Designer Email: hmistry@pmlive.com Tel: +44 (0)1372 414 272. Anamaria Popescu – Front-End Developer Email: apopescu@pmlive.com Tel: +44 (0)1372 414 262

Pharmaceutical Market Europe – November 2024. The explosive growth of Gen AI; Liberating patient pathways; Closing health equity gaps