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Explore even more audio insights with the additional data tables here. It comes as no surprise that, similar to viewing trends surfaced in The Gauge for the final months of the year, both news and sports formats saw increased audience levels. This is expected every four years surrounding national elections, and annually as Major League Baseball playoffs combine with the National …

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

2025年2月3日 · Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series. NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and …

2024年4月25日 · “Marketers manage a diverse and growing number of channels – each with a unique set of activation needs and performance metrics. Nielsen’s Analytics Portfolio meets marketers where they are at – across channels and across objectives – to accurately measure and maximize returns across a complete marketing plan,” said Tina Wilson, EVP and Group …

The Black audience insights you need. Brands and programmers who invest in customer-centric strategies that amplify Black voices, embrace cultural nuance and support causes Black communities care about will find an audience eager to listen—and willing to respond.

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is …