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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Programmatic I/O 2025 Las Vegas | AdExchanger
DELTA: Delta Air Lines is pleased to offer special discounts for Programmatic I/O: Innovate Las Vegas 2025. Please click here to book your flights. You may also call Conferences and …
Daily News Roundup | AdExchanger
AdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused professionals …
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Experian Launches Its First-Ever Third-Party Data Marketplace
Jan 7, 2025 · The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third …
The Race To The Bottom Is Over. Advertisers Care About Quality …
Nov 20, 2024 · And now, with cookie deprecation and signal loss underway, the audience-first approach is more tenuous than ever. The primary beneficiaries of the audience-first model …
Addressable TV’s Slice Of The Advertising Pie Keeps Growing
Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a …
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Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data …
AdExchanger Talks Archives | AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …