5 Star doesn’t just say “Do Nothing”—they own it with ads that make doing nothing look effortless. #Marketing | @cadbury5star_india | #MarketingMaverick | Marketing Maverick

1.6M views · 22K reactions | When marketing meets moral courage you get Swiggy’s “What’s In A Name.” A campaign born from cold app data but delivered with warm, satirical storytelling. It exposed how casually we ignore delivery partners’ names, turned a simple boy named Swiggy narrative into a cultural mirror, and sparked a nationwide shift in behaviour. This is insight → emotion → impact executed to perfection. | Marketing Moves | Facebook