Born to win. India arrives at the moment they've been waiting for. | Nike

Tony Bignell, Nike’s Chief Innovation Officer, shares how Nike is rethinking its playbook for India, one of the fastest-growing sportswear markets, by localising design, manufacturing, and pricing architecture, ensuring that India doesn’t become ‘the next missed opportunity’. He also discussed how Nike plans to use innovation as a lever to counter margin pressures, accelerate go-to-market speed and rebuild momentum in China and other global markets — while also crafting the next big product fran