Segment Attractiveness: How to Know Which Market to Target
5:59
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Segment Attractiveness: How to Know Which Market to Target
When companies segment their markets they need to decide which segment they should target first. This video covers how firms judge segment attractiveness. Copyright Mark Wolters 2019 Filmed in Paris, France #marketing #segmentation #principlesofmarketing YouTube Advice Playlist: https://www.youtube.com/playlist?list=PLuAz ...
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