Introduction to Knowledge Graphs - How they work and applications for growth marketers and SEOs
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Introduction to Knowledge Graphs - How they work and applications for growth marketers and SEOs
Why should content strategists care about knowledge graphs?Because they’re quietly shaping how search engines interpret, connect, and surface content. At their core, knowledge graphs are structured databases that connect real-world entities—people, concepts, events—along with the relationships between them. This structure enables more ...
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The Semantic Web, RDF, and Generating Knowledge Graphs from Legacy Data A key part of any knowledge graph -based system is the ETL pipeline that produces graph data from legacy data sources. The so-called “Semantic Web stack” contains several standardized and mature technologies to implement these pipelines. In this presentation we cover how to “craft RDF” using existing standards and their open-source implementations. Specifically, we cover R2RML and RML (for mapping tabular data to RDF), XSLT
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