Amazon’s first logo was a river-shaped "A," symbolizing the Amazon...

652K views · 567 reactions | Let’s fix the Amazon logo. What do you...

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Here’s my logo design process. Save it for later. If you’d like more detail, check out my book Logos That Last. It’s available at most book stores in the world including Amazon, Barnes & Noble and Target. . A logo with a story is a memorable logo. That’s why people come up with a story about someone’s name when they first meet them to help them remember their name. Memorability helps a good brand become a great brand. . This is my latest client project for De Cocoa Chocolate. Here’s De Cocoa’s b