Netflix Expands Licensing Deals, Live Events To Boost Fan Engagement
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MSNBenzinga
Netflix Expands Licensing Deals, Live Events To Boost Fan Engagement
Netflix is expanding beyond streaming into merchandising, live events, and immersive venues, signing major licensing deals for franchises like “Stranger Things” and “KPop Demon Hunters.” The company’s new Netflix House locations and 40 live events help keep fans engaged between content releases and strengthen its original IP strategy.
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